Ethical Consumerism: Making a difference from home

A version of this article was first published on the Development in Action Blog.


Development in Action
Development in Action (DIA) is a charity that encourages young people to take an interest in global issues and promote global citizenship, and every year it sends volunteers to NGO's in India on 2 and 5-month placements, and it's currently recruiting! However, if like me you are not currently in a position to embark on this kind of volunteer work, what can you do?


While some urban centres in India are highly developed, much of the country is still characterised by extreme poverty. Photo: Flikr/Ahron de Leeuw
Fortunately, there are other ways of taking action and exercising global citizenship that don’t involve leaving your home country, such as donating money to a development charity or volunteering in the UK. And there are even simple everyday actions you can take, such as choosing to buy one particular bag of sugar over another. That’s because the consumer choices you make can have a global impact, and it’s important to know how. So here is my list of five things that you could consider doing to become a more ethical consumer:

1. Buy fairly traded goods
The Fairtrade mark on consumer goods is a sign that producers in developing countries have been paid a fair price for the raw materials. Fairtrade products must also meet international standards by, for example, not using child labour, allowing workers to negotiate fair wages collectively and by ensuring that the work is not hazardous to their health.
The good news is, it’s getting easier to buy Fairtrade all the time. For instance, 2012 is set to be the year when Fairtrade sugar accounts for more than 50% of all sugar retailed in the UK.

2. Choose ecological products
Climate change and other global environmental issues have a huge effect on the poorest countries, as they often already live in harsh climates and do not have the resources to cope. In this context, you should consider the environmental impact of things like your electrical appliances, washing powder and travel providers.

3.  Eat less meat
On the subject of the environment, one change you can make to help prevent climate change and increase the world’s capacity for food production is to base more of your diet on plants rather than animals. That’s because rearing animals is much more land and energy intensive than growing crops, and produces more greenhouse gases than cars.
You don’t need to become completely vegetarian to make a difference, as the Part-Time Carnivore website explains. Only eating meat every other day, or only on Sundays, lowers your CO2 emissions and the amount of land required to grow your food. I give up meat every year for Lent - could you do something similar?

4. Boycott unethical companies
As well as choosing products that support the world’s poorest, some consumers choose to boycott companies that they believe are exploiting people in developing countries, such as through sweat shops and child labour. One of the longest-running and most famous boycotts is against Nestlé, because of its marketing of baby formula. Such boycotts are often controversial, however, so it is definitely worth checking the facts if you are thinking about taking this kind of action.

5. Change to an ethical bank account
The financial industry played a huge part in creating the current global economic crisis, and questions are increasingly being raised about how much bankers are paid and the risks they take with other people’s money.
What often isn’t mentioned is whether banks make investment decisions based on ethical considerations. For instance, do you know if your bank invests in arms companies or projects involving deforestation or pollution? Such projects can have a devasating impact on development, and that's why I recently changed my account to the Co-operative Bank. If you want to find out more, ethicalconsumer.com has a guide to responsibly choosing a bank account.

You are not alone!

You might think that one person is not going to make much difference, but if many people change their habits together, the impact is huge. And a recent Ethical Consumerism Report from the Co-operative Bank shows that, despite the recession, the ethical market grew 18% from 2007 to 2009, so you’d be in good company! And if you spread the word too, maybe this trend will continue.

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